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Nir Eyal is the bestselling author of "Hooked" and "Indistractable," consultant, and lecturer who has taught at the Stanford Graduate School of Business. In this Guide, he dives into the psychology behind staying focused and offers tips and tools to keep your mind on what matters so that you can make an impact.
An indistractable person takes steps today to be indistractable tomorrow. I'll show you why research says we get distracted and what you can do about it.
The first step to becoming indistractable is mastering internal triggers – which are often uncomfortable emotional states. You'll learn why dealing with these uncomfortable sensations can be your rocket fuel.
Even though you know it's best, you brain has trouble doing things for future versions of yourself. You'll hear a conversation with a researcher who explains why, and what you can do to fight procrastination.
Where do habits come from? My Hooked model explains the way products and services hook you into certain behaviors. The bigger question is, how can we use this model to encourage positive behaviors?
We all have the power to be indistractable! Let's recap everything we learned today so you can apply it in your life ASAP.
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